A recent Harris Poll of 2,050 Americans found almost a third are reevaluating their lifestyles and considering a move to a less densely populated area as a consequence of the coronavirus outbreak. More than two-thirds (39%) of urban residents have said that COVID-19 has prompted them to consider leaving for a less-crowded locale, with 18- to 34-year-old Americans the most likely to consider moving. With many expected to continue remote work schedule post-pandemic, suburban and rural areas with their lower cost of living and improved quality of life are considering ways to compete for these Gen Y and Zers and […]
OASys Defined
This month we’d like to set the record straight: our floating structure product, OASys (Ocean Architecture System) is not a houseboat. We understand the confusion. After all, we are marine architects who specialize in designing spirit-of-tradition yachts. We launched Immerst to move into the residential architecture business using what we know about marine technology. So while an OASys does float and it functions as a living space, it is not a houseboat. A general consensus on what constitutes a floating home was outlined by the International Association of Certified Home Inspectors: Constructed on a float; Designed and built to be […]
Blue Heaven: The Water Rx
Blue Heaven We’re stating the obvious when we say that being on the water makes us happy. We design and race spirit-of-tradition yachts and the closest harbor is less than a mile from our office. We live near the water, we work near the water and we design for a life on the water. We know we are not alone – research continues to prove that time spent near the water is good for your mental and physical health. Being near the water is calming, restorative and promotes well-being. The mildly meditative state that results from our interaction with water has been coined “blue mind” by […]
A Conversation with Paul Waring – July 2019
This month we sat down with Paul Waring, one of the co-founders of Immerst and its parent company, Stephens Waring Yacht Design, to have a chat. What follows is a conversation on why the Immerst concept is the right idea for the times. Good morning, Paul. We know that Immerst was launched to fulfill requests from people who wanted to experience on-water living without the hassle of boat ownership. https://stephenswaring.com/immerst/ Have the motivations for building on the water changed since you and Bob (Stephens, SWYD/Immerst co-founder) decided to launch this new company? From the beginning, the vision has always been […]
Millennials are Rocking the Boat
The Pew Research Center defines Millennials as the generation born between 1981-1996 (ages 38-23, respectively). As one-quarter of the American population, and with a buying power of $1.4 trillion by 2020, they are the primary influencers in society and commerce today. Just as this group has disrupted the housing market by delaying homeownership, they are the driving force of change in the travel industry. https://www.hotelnewsresource.com/article105557.html From tricked-out Airstreams to glamping in yurts, Millennials place a high value on novel, immersive experiences with an adventure-like quality. Authenticity and exclusivity is their definition of luxury. The ultimate driver here is social media. […]