Millennials are Rocking the Boat

The Pew Research Center defines Millennials as the generation born between 1981-1996 (ages 38-23, respectively). As one-quarter of the American population, and with a buying power of $1.4 trillion by 2020, they are the primary influencers in society and commerce today. Just as this group has disrupted the housing market by delaying homeownership, they are the driving force of change in the travel industry. https://www.hotelnewsresource.com/article105557.html From tricked-out Airstreams to glamping in yurts, Millennials place a high value on novel, immersive experiences with an adventure-like quality. Authenticity and exclusivity is their definition of luxury. The ultimate driver here is social media. […]